When bloggers start their journey, there is often a passion for writing before there is the incentive to make money. Blogging is a lucrative industry that provides millions of people with information on specific topics on a world-wide platform. What is fascinating is how it has taken various forms over the years to incorporate new ideas and media such as vlogging, or mini-blogging. The fruits stemming from the single creation of information-sharing are multiplying to accommodate blogs and bloggers of all kinds.
Given that blogging has grown into an important business, not only in digital marketing, but also when it comes to personal endeavours, it is no wonder that many bloggers with high viewership aim to monetize their platforms. It is an attractive career, especially for freelancers who prefer to work according to their own hours outside of the controlled environment of the traditional office. So, how do they earn money by blogging?
Search Engine Optimization (SEO)
SEO is a crucial component of blogging (as well as digital marketing). Not only does it open up your blog for global reception, it further allows you to compete on a more even playing field with large bloggers, writers and companies. Learning about SEO can vastly improve your standing because with it you gain more traction, a larger audience and more possible conversions.
How To Incorporate SEO
The basics of SEO are relatively easy as they can be achieved through various WordPress plugins. With simple tactics, like internal and external links, alternative texts and keywords, you can green-light your work for the search engine. However, to unlock more for your blogging career, you can consult the services of an SEO company in Kuala Lumpur. With their expertise, they are able to appropriately navigate the digital world to provide you with the best opportunities to launch yourself as a business.
By doing so, the SEO allows more people to your blog. This traffic may gain the interest of advertisers looking for active platforms to display their content, or it could open doors to partnerships with brands who would be well-represented by the material you write on.
SEO companies are aware that SEO rankings are about the overall performance and consistency of the site over time. Therefore, it is not down to just the large following or traffic your blog receives. Creating credible and meaningful material that continues to be recognised and liked is how SEO works.
Personal blogging is not often associated with SEO companies, especially large ones. For starters, getting your ranking up requires time and money, and oftentimes as a freelancer you may not be able to afford their services to the point of improving your position on search engines. SEO is a long-term investment and the process of receiving the traffic and the ranking cannot be rushed or understated. However, if you are blogging within an institute or small establishment, SEO companies can be highly effective and more affordable.